1. SMS (Short Message Service)
Definition: SMS stands for Short Message Service and is the most common type of text messaging used. It allows for sending text messages up to 160 characters in length.
2. MMS (Multimedia Messaging Service)
Definition: MMS stands for Multimedia Messaging Service. It extends the core functionality of SMS by allowing for the exchange of multimedia content like images, video, and audio.
3. Short Code
Definition: A short code is a 5 or 6-digit number used for sending and receiving text messages, typically for SMS marketing campaigns. They are easier to remember and type than standard phone numbers.
4. Keyword
Definition: A keyword in text message marketing is a specific word or phrase that customers can send to a short code to subscribe to messages or trigger a specific response.
5. Opt-In
Definition: Opt-in is the process by which users give their consent to receive marketing text messages. This is usually done by sending a keyword to a short code.
6. Opt-Out (STOP)
Definition: Opt-out, often referred to as STOP, is the process where recipients can choose to stop receiving text messages by sending a specific keyword, like "STOP," to the short code.
7. Delivery Rate
Definition: Delivery rate in text message marketing refers to the percentage of messages successfully delivered to the recipient's device.
8. Open Rate
Definition: The open rate is the percentage of text messages that are opened and read by the recipient. SMS open rates are generally high compared to email.
9. Click-Through Rate (CTR)
Definition: Click-Through Rate in SMS marketing measures the percentage of recipients who clicked on a link contained in a text message. This is crucial for assessing the effectiveness of messages in driving specific actions.
10. Conversion Rate
Definition: Conversion rate in SMS marketing refers to the percentage of recipients who took a desired action (like making a purchase) after clicking a link in a text message.
